Stage 04

Brief

The codified rules the whole brand answers to. Every field is editable — rewrite, refine, or clear and start over.

✓

Your call — no AI makes the final decision.

Approving the Brief unlocks the DNA Lab.

Stage 06

Asset Cascade

Each output is a prompt generator. Templates prefill from the approved DNA — tweak, clear, or rewrite, choose where it pushes, then submit. Nothing leaves a card without your confirm.

References

{{ card.model }}▾

Push to

Prompt

✓

Your call — no AI makes the final decision.

Approve the cascade set before it advances to Mockups.

Stage 09

Copy Ladder

Generate type the same way you generate assets. Prompts prefill per rung — edit them freely, pick ChatGPT or Claude, submit, then tweak the draft it returns.

Push to

Prompt

{{ card.statusLine }}▋

Draft from {{ card.connector }} · editable

The ladder · tone flows down, never up

{{ t.name }} — {{ t.sub }}

Stage 02

Ideation Dump

A human-only room. Type, edit, delete freely — nothing here is generated or sent anywhere.

Human only — no AI here

Stage 07

Mockups

See the artwork on the real object. Spin a true-to-spec 12 oz can, 6-pack or 12-pack carton, recolor the base, then wrap your approved artwork as a full UV print or a sticker label on the widest face — drop in an EPS, PDF, PNG or JPEG.

◈{{ mk.dimsLabel }}

drag to rotate · scroll to zoom

PRINT AREA

2D mockup · recolor & drop artwork

rasterizing artwork…

Artwork file

Replace

Drop artwork to wrap

EPS · PDF · PNG · JPG

✓ Renders locally — nothing pushes to a connector. Grab a still or the spin from Deliverables.

{{ genericTitle }} — stage canvas

Open Brief, Asset Cascade, Copy Ladder or Ideation from the dock for the fully-built screens in this handoff.

Component

Prompt generator — every state

The most-used component in the tool. Prefilled, fully editable, and never pushes to a connector without your confirm.

01 · READY

Can render — front

ChatGPT · DALL·E

Photoreal 12oz can, Dreamsicle label, soft studio light, condensation, navy + blood-orange palette…

ready · edit prompt or submit

02 · CONNECTOR PICK

Front-of-can claim

Claude

Push to ChatGPT Claude

copy generators accept ChatGPT or Claude

03 · SUBMITTING

Hero pour — 9:16 loop

Higgsfield

pushing to Higgsfield · ~18s

cockpit shows +12 pending · don't close

04 · OVER-BUDGET

Activation set — 6× 16:9

Higgsfield

−96

would take this session to 159 of 150. You can still proceed — this won't be blocked.

over session cap by 9 · informative, not blocking

05 · SUBMITTED

Hero pour — 9:16 loop

done · −12

pour_01 · 9:16

pour_02 · 9:16

pour_03 · 9:16

pour_04 · 9:16

4 results · −12 credits · 835 left